SONIC_BRAND_INTELLIGENCE
Now is the perfect time to develop experimental tools that invest in the future of Sonic Branding.
What was once an optional ‘add-on’ to the marketing mix has become central to any brand’s conversation with its customers.
Anyone involved in brand management understands their brand possesses a Sonic DNA that needs to be consistently managed, leveraged and exploited – so that what a customer understands and expects from a brand is reflected in what they hear.
At Audiant Labs our work with a brand’s sonic branding strategies is driven by ‘S_B_I’ — Sonic_Brand_Intelligence
SONIC_how the brand’s music equity interplays with the current brand identity
BRAND_the channels and environment in which the brand campaigns are expressed
INTELLIGENCE_the platform, tools, api’s and databases the brand has to interface with
TO GET A DEEPER SENSE OF S_B_I, TRY DIVING INTO SOME OF OUR RESEARCH AND INSIGHT PIECES BELOW:
