Why Do Brands Put Their Sonic Logos At The End Of Commercials?

Microsoft led research reported that consumers have a shrinking attention span of a few seconds and are easily distracted. If the purpose of advertising is to get noticed and sell product, the goal has to be to differentiate yourself from the rest of the market and give the potential consumer something that will prompt recall and memorability. 

But here’s a thought. If most viewers press ‘Skip Ad’ as soon as possible they will never see the glorious visuals. And if the brand is either always changing their sounds or has actually invested the time and budget to create a sonic logo, why is the logo tucked at the end of the film when most potential customers are long gone? 

An expensive lost opportunity to speak to the potential customer when they actually had their attention. 

– AUDIANTLabs ‘breaking sound barriers’